I turn brands into systems a whole team can run with.

Brand designer working where emotional connection meets strategy, design systems, and AI-assisted production. I lead rebrands and build the tooling and training that let a whole team carry that connection consistently, without me as the bottleneck.

Areas of expertise

// 001 //
Brand Identity
Visual identities built to last, from naming and positioning to full design system rollout across markets and teams.
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Design Systems
Brand infrastructure that lets non-designers produce on-brand work independently, at scale.
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Creative Leadership
Building and directing cross-functional creative teams through rebrands, product launches, and growth phases.
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Brand Strategy
Positioning, narrative, and the strategic thinking that gives visual design its purpose and direction.
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AI-Assisted Workflows
Custom prompting systems and AI-assisted production that compress timelines and let teams produce on-brand work faster, without losing craft.

What people say

If Isa has anything to do with the creative direction on a project, you can rest assured that those deliverables will shine. Her highly collaborative work style and proactive communication make her a dream collaborator. Despite often being the only Brand Designer in the room, Isa remains open to feedback, displaying a lack of ego. I wholeheartedly recommend her to any organization seeking a dynamic, skilled, and forward-thinking creative professional.
Vanja Pantic
Director, Marketing & Communications · Ad Council
An experienced and highly talented visual designer with the vision to shape a brand and implement it in an organised, strategic way. I'd recommend her to any employer.
Ben Fraser
Lead Interaction Designer · Ministry of Justice
Isabela was responsible for creating my company's logo and brand identity. Her ability to translate our ideas and vision into visual frameworks and images was amazing. Isabela's work consistently surpassed expectations... Gelatina's graphic identity perfectly reflects what we set out to do as a consultancy. She's not only talented but also a proactive and collaborative professional. I highly recommend Isabela.
Juliana Mercês
Experience Designer & Co-founder at Gelatina
During the many years I've worked alongside Isa, she has consistently shown a keen awareness of evolving trends in the design field. Whether it's designing for print publications, digital media, or websites, Isa proves to be a reliable, creative, and organized professional.
Ricardo Meirelles
Director at PrimaPagina
Isabela's talent in brand design is outstanding. She translates complex concepts into visually stunning, cohesive brand identities. Beyond the craft, her collaborative spirit and clear communication made her invaluable.
Malak Chabar
Communication & Project Analyst · UNDP